Why Your Hair Gets Frizzy

Why it happens

1. Humid air. Hair takes in moisture from the air. When some strands take in more than others, they swell, bend and stand apart from the rest. That's the fuzz you see.
2. A roughed-up surface. The outer layer of each hair, the cuticle, normally lies flat. Heat, rubbing and bleaching can lift it, and a lifted cuticle lets moisture in more easily.
3. Rough handling. Rubbing your hair with a towel, or brushing it once it's dry, breaks up its natural pattern and roughs up the surface.
4. Natural wave. Wavy and curly hair frizzes more easily, especially when it's brushed or dried in every direction.

What helps

1. Pat, don't rub. Damp Squeeze the water out with a towel instead of rubbing.
2. Dry it smooth. Damp to dry Medium heat, with the airflow pointing down the hair from roots to ends, in the direction it sits.
3. A tiny amount of Matte Clay. Dry Rub it between your palms until it's almost invisible, then smooth it lightly over the top.

Wavy hair? Skip the brush. Sea Salt Spray on damp hair, scrunch upward, then air-dry or diffuse and don't touch it while it dries.

Honest note: we're still testing how ROVANE handles frizz on different hair types. If frizz is your main problem, ask in the chair.

See the products used

Matte ClayShape and hold · dry hairCA$18.99See the product usedSea Salt SprayTexture and body · damp hairCA$18.99See the product used

CA$18.99 each · Any 2 for CA$32.99. Pre-order now, no payment until it arrives. Expected November.

More from the blog

Style Your Hair at Home Like Your BarberHow you dry it, what you use and how much.Why Your Hair Goes Flat by LunchHow it dried, what weighs it down, and the air.Texture Powder vs Sea Salt Spray vs Matte ClayWhich one should you use?